Guest loyalty is about how good your restaurant or café is at getting guests to come back and buy from you again. Loyal guests choose your business as their favourite place to eat, come regularly – and often recommend you to others. You achieve it through great customer experiences, quality food and service, and by offering benefits for repeat visits.

In practice, many restaurants and cafés work with guest loyalty through reward or loyalty programmes. For example, a points or stamp card where the guest earns discounts or free products after a certain number of purchases. Others use more advanced solutions, such as personal recommendations or offers based on previous purchases and preferences. This requires access to data on the guest's purchase history, typically through a digital restaurant system with integrated CRM (Customer Relationship Management).

An example: A café gives its regulars a free coffee after every tenth purchase. Each guest's purchases are recorded automatically by the POS system, and on the tenth purchase the free coffee is triggered and deducted via the system. It is easy for staff, delights the guest – and motivates them to come back.

Working with guest loyalty matters because keeping existing customers is far cheaper than winning new ones. A POS system with loyalty features lets you measure and improve customer engagement – and so increase your sales. With CRM integration you get even more out of your data and can target marketing and offers at the right people.

How does Flexybox use guest loyalty?

Flexybox's POS and booking system supports guest loyalty by automatically recording and tracking customer purchases. This makes it possible to create reward programmes where guests earn points, discounts or free products. The system keeps track of each guest's activity and makes it easy to reward them for their loyalty – both through the staff's POS interface and with automatic messages. If you want to work with modern guest loyalty, Flexybox makes it simple and effective.

Frequently asked questions

The benefits include higher customer satisfaction, higher revenue and more stable income, because loyal guests come back and usually spend more.

A POS system like Flexybox can record guests' purchases, keep track of loyalty programmes and analyse data, so you can target campaigns and rewards more effectively.

No, but by offering attractive programmes and registering members digitally, you can motivate more guests to come back more often and so increase the value of each customer relationship.

With your POS system you can track how many guests take part, how often they come and how much they buy – and adjust the programme accordingly.